Posts Tagged ‘MAM security’

MDM Phone-chain

 

People want to work with the electronic tools they bring to the office or wherever else they spend their time, not with the school supplies handed to them by their employers.

These would be the “CI” (company-issue) phones and tablets, i.e., having to toggle ceaselessly between “their” phone and the company’s. Makes perfect sense. So we were encouraged the other day to hear a senior IT executive of a Fortune 50-sized enterprise describe his contempt for the MDM thrust of trying to manage people away from what they want to do.

“I want to enable people to work the way they’re most comfortable and productive,” he said.  Imagine that.  A major dude who sees himself as an enabler of the people who do the work that pushes his company forward.  “This includes me,” he added.  So he’s pushing a strategy of security that protects proprietary information and privacy while maximizing productivity. A non-trivial task, to be sure, but considering the alternative of falling behind his like-minded competitors it’s a mission he must accomplish. Encumbered employees aren’t anywhere near peak performance and never will be.

Technology must enable, not obstruct: simple concept, often misinterpreted. Leave people to their own devices and ensure productive results.

When he’s not ranting on this blog or creating content at Write Angle, Stan DeVaughn serves as senior consultant in customer development and marketing at RightOn Mobile, Inc. a developer of location-based security products for a mobile, BYOD workforce.

Photo © Mhristov

 

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I consult for a stealth start-up in the BYOD-security category. Which, in case you haven’t noticed, is giving new meaning to the term “saturated”. What I pointed out to them this week has a nearly universal resonance for marketers and entrepreneurs of all stripe, beyond IT, BYOD, MDM, or most other acronyms.It boils down to this: it’s mission-critical for your customer outreach and content, in all their multiple forms, to depict your solution exclusively through the eyes of the folks whose attention you seek. You need every talking point (and everything backing it up) to convey user-centric content. Exclusively.

So, you can never know too much about your user’s world. And you must see this world through their eyes, knowing everything there is to know–at least to the extent that you can. This and this alone enables you to present a forceful case for yourself as the solution of choice — the most comprehensive value proposition in a category saturated with alternatives.

Start by rigorously stripping out of your website any and all things that could give the impression that your approach is just a derivative of seeing your target users through the prism of your solution.  This, BTW, is how practically all vendors sound to their target customers. Same thing applies to oral delivery. Unless you stand out, you stand down.

The more you know your user’s world, the more authoritative and diligent and rigorous you appear. This will resonate with a senior IT types, whether they’ve risen through the ranks of government or are the ones who’ve helped build successful start-ups.

What are you doing to infuse your content with this P.O.V.? What do your latest Google analytics and Webmaster tools telling you?

When he’s not ranting on this blog, Stan DeVaughn is senior consultant for customer development and marketing at RightOn Mobile, Inc. and creative director at Write-Angle, the premiere content-development agency in Silicon Valley.