Small Big Business Handshake Size

 

 

 

 

 

 

 

 

© Dave Bredeson

 

Financing your tech venture, especially product development, may require sources of funds untypical of VCs or Angels. It might point to a source you may not have considered: a potential customer, ideally one with deep pockets and a history of early adoption.

In certain cases, the right corporate customer may want to explore the possibility of influencing a tailored product, especially an I.T. solution.

If this sounds like you, here are a few essentials your appeal for financing should address:

>Spotlight your team’s experience/accomplishment in similar projects such as the one you’re proposing. What can you tell them that will inspire confidence that you can execute? Put yourself in their shoes. What would inspire you?

>Describe a scenario or two or three by which your target can gain a better understanding of the way you think about approaching the kinds of problems you’re purporting to solve — and delivering what would amount to a beta release.

>To the best of your knowledge, what resources do you need to mount the type of project you’re proposing: how much money are you looking for and where will it go?

Your objective for meeting #1 is simple: get invited to meeting #2. You want the discussions to continue. But no matter if there’s is a second meeting or not, you will leave the first one with invaluable information about customers and product requirements. This is pure gold. Be prepared with questions of your own as well as clear, candid and confident answers to the ones they ask you.

 

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