As Big Data grows bigger, vendor differentiation grows more important

Posted: March 1, 2013 in content creation, customers/buyers, marketing, PR, sales, Silicon Valley, vendors, web traffic, websites
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iStockphoto, scanrail


This post appeared today in The Write Stuff, the blog of Silicon Valley’s premiere technology writing service Write Angle.

Communicating what makes you different in the Big Data analytics market has never been more important than right now. The sheer number of exhibitors staking a claim in the Big Data bonanza at the Strata Conference underscores how quickly competition is emerging in this market.

 This week’s conference showcased a veritable Who’s Who in the industry today, including one of our clients, Glassbeam.  Distinguishing itself among the throng of Big Data players, Glassbeam develops big data applications that help companies improve their business and IT operations by intelligently extracting strategic and tactical insights from huge amounts of multi-structured machine data by way of pre-packaged applications.

 To communicate this market position, we helped Glassbeam by preparing fresh web content, creating a product-management solutions brief, a white paper on multi-structured data and a strategic case study featuring Aruba Networks.

 As the competitive landscape become further cluttered with more vendors, claims and counterclaims, credible content  that sets a vendor apart from the crowd will only grow in importance.


(When Stan DeVaughn isn’t ranting in this blog, he’s collaborating with Write Angle agency partner Peter Davé in a never-ending quest to purge Silicon Valley of lame marketing content. He approved this message.)



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