How marketers can make their words sell their products

Posted: July 5, 2011 in Uncategorized
Excitement Face White Happy Template Sign Blank

If you can’t get excited about what you’re selling, you cannot sell it

There’s nothing mysterious or magical about good writing for marketing and sales.  The bad news is that it’s hard work.  The good news is that just about anyone who is literate (and has the time) can do it — providing that what they write contains three essential ingredients:

1.  Above all, a product or service that delivers measurable value.

2. A passionate and palpable belief in the benefits your product or service delivers.

3. A no-less passionate belief in what you’re saying.

If this sounds like the secrets of successful selling, it’s because it is.  Writing for marketing and sales is nothing more or less than marketing and salesmanship in print. Or in pixels.  A sales professional who is less than excited about the product will never cut it.  Ditto for marketing people assigned to a product  in which they have no belief.  If you are genuinely excited about your offer and what it represents to customers, the excitement will shine through. It cannot help but breathe life into your words and inspire the interest of the people reading them.  And you can hold the exclamation points.

(This post appeared here earlier today.)


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