Knowing when and how to hire an outside writer

Posted: April 7, 2011 in marketing
Tags: , ,
Freedom - Man

Freelancers don’t actually set you free

Freelance writers come in all varieties.  And degrees of quality. This is a problem for a lot of people, for a lot of different reasons, and why they have mixed feelings about when, or even if, to hire one.

In fact, there are no hard and fast rules. Still, I will share the following considerations that have served me well in contracting with scribes-for-hire:

1. Are you squeezed for time to the point of suffocation? Where other work is suffering?  Do you have multiple projects for people to work on and no one available to work on them?

2. Do you have the chops? There will come a time when the skills needed don’t match what’s called for by the project staring at you. You may have people who write but they may not be the ideal match for the content required in this particular deliverable.

3. If you have surges of activity that are intermittent, seasonal or temporary, a reliable writing service can represent value. The issue here is reliability–which is generally, but not always, predictable on the basis of reputation and track record of work for clients similar to you.  You’re looking for knowledge in your domain, yes, but you need quality writing delivered when you need it, not when the writer gets around to it. When doing your diligence, be sure the references are unanimous about the writer having “worked well under extreme pressure” and “keeping budget promises”. You need quality delivered on time–and on budget. 

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