User behavior reveals what has happened to marketing

Posted: April 1, 2011 in bloggers, customers/buyers, Facebook, marketing, PR
Tags: , ,
Marketing Puzzle
If you thought the marketing puzzle was trickier today, you were right.

Almost four out of five people online do research on products.

Adolescents (12-17) cut their email use during the past year by almost two-thirds and opted for the social net, texting and instant messaging.  This begs the question–will they eschew email as they grow older?

Four out of five business people check email via mobile devices and almost half of smartphone owners use them to compare prices while in stores.  Yet another reason to optimize your content for the mobile user.

Two out of three Americans have put themselves on the FTC’s “do not call” list.

Nine out of ten email users have unsubscribed from company emails to which they previously opted-in.

More than four out of five (84%) people age 25-34 bolted last year from a favorite website because they got tired of intrusive ads.

More than half of businesses credit their blog for acquiring customers. Two out of three B2B companies and two out of five B2C brands got customers last year via Facebook.  I would have thought those results would be vice-versa.

Marketers who claim Facebook is “critical” or “important” to their business has nearly doubled since 2009.

Companies with blogs on their sites on average draw 55% more traffic.  More content = more pages for Google to index.

Leads from blogs and website content average $143 each, compared to $373 per lead via traditional “outbound” marketing.


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