How to grade your own creative work

Posted: March 1, 2011 in Uncategorized


HubSpot has its Web Site Grader. I have my tagline grader. But it will work for a lot of other stuff besides taglines.  I’ve been using it for years and it’s uncanny. Here’s what you do:

Go to a whiteboard.  If you don’t have one, get a piece of paper.  But write small.  In a column down the left hand margin or “Y” axis, write down the tag-lines. Or whatever you want to grade.  Now, across the top, left to right, put in the six categories listed below.  These are the attributes or qualities on which the tag, or whatever, will be graded:

1.  Unique-ness, or singularity

2.  Relevance

3.  Longevity, or sustainability (AKA shelf-life)

4.  Comprehensiveness

5.  Communicability, or clarity

6.  Internal support (AKA political viability)

Now show this to groups of influencers in your office or organization.  At least a half-dozen people whose opinions matter and who are clued-in to what this effort is all about.  Ask each to independently assign a number grade from 1-5, where 5 signifies the strongest and 1 is the weakest, for each tagline (or whatever) in each quality category.  Add up the scores for each tagline and divide by six. Highest score will very likely go to the best choice.  I had great success with this process long before coining of the term “crowd-sourcing”.  Good luck on your project.


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