How to build trust in your brand (or your technology, your product, or yourself).

Posted: July 28, 2010 in Customer loyalty, customers/buyers, Facebook, marketing
Tags: , ,

The announcement today of Facebook Questions inspires an inevitable observation.  If building trust is the name of the game, then there is something very fundamental, primal and simple to remember here.  But like all things simple, some reminding now and again never hurts.  It is this: If you want people to trust you, go out and build a kick-ass product that gets people talking. This goes for B2B, too.  When you do, you’ve gone a long way towards achieving the holy grail of marketing: Word of Mouth (WOM).   Selling great products.  The kind that people like to talk about and recommend. From companies they trust.  Simple.


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