CIOs are vendors to their users and users to their vendors

Posted: July 6, 2010 in CIOs, marketing, vendors

Reality check: Not all comments from users are usable.

UserVoice in San Francisco enables their users to make customer comments more actionable. The problem is that a lot well-intentioned comments have to be ignored. Period.  You can’t do everything for everybody all the time.  Same is true for the comments that CIOs and I.T. people get from their users.  At a given time, there is an overwhelming number of really great, really cool things to be doing.  But maybe two or three of these things are the really, really high-return initiatives that merit precious resources. The trick is to pinpoint those things.  CIOs could use a”UserVoice model”.  What do you think?


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