How to end B2B cold calls and email spam and still keep current on deals and cool new stuff

Posted: April 9, 2010 in CIOs, marketing, social media, surveys, value propositions, vendors
Tags: , , , ,

Tina Fey and Steve Carell play the Fosters, a suburbanite... Myles Aronowitz / AP

Cold calls are a leading cause of CIO stress.

If you’re like the I.T. professionals we survey and interviewed in our study of CIOs a while back, you’re up to here with unsolicited “solicitations”.   You’ve had it with vendors who call with nothing compelling or even relevant.  Who are unprepared and clueless about who you are or what your company actually needs.  Who are a pain in your, er, day. So you put them into  into voicemail or filter them out of your inbox.  Still, you can’t help but wonder if there may have something useful in that pile of trash.  Did you miss out on a deal or prevent yourself from learning of something worthwhile?

What if you could have all those pitches re-routed somewhere online where you could peruse them at your leisure a few minutes a week and see if, indeed, there were some nuggets among the junk?  And you could decide if something or someone was worth a call-back?  And what if you could then establish an online dialogue and have their, and your, updated information and specs mutually visible?  Like on a Facebook page or microsite?  Sound useful?  We think so.  And CIOs at places like the Fashion Institute of Design and Merchandising, the City of Minneapolis, and PetInsurance (part of Nationwide) agree.


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