A couple of eyebrow-raising and easily overlooked factoids in this piece: the number of Microsoft users there are and the number of billion-dollar business units this company has spawned. If ever there was a consumer brand, it is Microsoft. As the media drool and fawn over Apple, Google and Facebook, the force-field surrounding the Microsoft brand should never be dismissed in technology circles. As the SAI article emphasizes there are a lot of very smart, ambitious and driven Microsofties. They, and their outfit, will not be going away anytime soon.